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Risk Perception

Duration 1 days
Certificate Validity 2 years
Target group


Those individuals who are involved in either risk assessment or management or would like to build their knowledge in how communication to a range of audiences can be influenced by outside factors.
Prerequisites There is no prerequisites
Objectives On successful completion of this study the student should be able to:

·         Describe the “non-science” influences in risk assessment and management using sociological and psychological theories relating to risk perception, attitudes and communication

·         Identify and describe drivers that may influence individual or group perceptions and attitudes towards risk in specific scenarios

·         Participate in the discourse on the roles in society of different stakeholders (e.g. the media, NGOs, academics, government) with respect to risk assessment issues and to be able to describe to others why they have the beliefs they hold

·         Demonstrate skills in listening to concerns from different individuals/groups towards risks and the ability to enter into dialogue with such groups

·         Communicate clearly to a range of audiences the impacts of future risks drawing upon the concepts of horizon scanning and using foresight tools, demonstrating the underlying principles and tensions within such techniques

·         Develop effective means of communication to suit specific or general situations and how to demonstrate its effectiveness, and critique methods based on theories and evidence

Contents ·         What is meant by the perception of risk and how it varies with context

·         Attitudes towards risk based on psychological, cultural and other dimensions

·         The role of various societal groups (the media, NGOs, etc) in risk issues

·         Models of the amplification and attenuation of risk

·         Understanding the “fright factors” in risk perception

·         Developing trust in societal groups

·         Horizon scanning and scenario building tools for communicating future risk to individuals and organisations

·         Communicating risk messages to individuals, groups and society at large

·         What can go wrong in risk communication

Exam To pass the exam must be 75 % successful